Hey there, MBA brainiacs! Conquering finance, crushing operations, and wrangling strategy – you’re a business whiz in the making. But let’s face it, the marketing world can feel like a jungle of jargon and ever-changing tactics.Â
 Fear not, fellow future marketing leaders! This post of ten incredible marketing certifications will turn you from an MBA newbie to a certified marketing whiz. The best part? Most of them won’t break the bank (and some are even free!).
Are you ready to level up your skills and stand out from the crowd?Â
Why Certifications Matter?
- Acquisition of Industry Jargon and Best Practices: By undertaking certifications, individuals immerse themselves in the latest marketing terminologies and methodologies. This exposure ensures they stay updated with industry trends and can effectively communicate within the marketing domain.
- Competitive Distinction: In a competitive job market, possessing marketing certifications distinguishes candidates from their peers. Amidst a sea of job seekers, certification holders exude confidence and expertise, setting themselves apart as qualified and committed professionals. This differentiation can significantly enhance their prospects during the hiring process.
- Skills Advancement– It’s like adding new skills to your marketing toolbox! This helps professionals tackle different challenges with more strategies and creative solutions.
Top 10 certifications every MBA candidate should know about!
We’ve organized the certification list according to what you’ll learn, the cost to register, and the time it takes to complete.Â
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Certificates
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What’ll you Learn
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Cost
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Time of Completion
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|---|---|---|---|
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Learn backlink analysis, effective keyword search, advertising etc.
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None
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||
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Learn the fundamentals of digital marketing to gain the skills needed to land an entry-level job
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None
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6 months
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Discover how to attract, engage, and delight your audience through tailored experiences
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None
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5 hours
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Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking
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None
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4-6 hours
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Develop effective social media posts and create a strong social media brand presence
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₹3,254 for 3 months
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3 hours/week for 3 months
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Proven marketing strategies and tactics that will help you grow your business and stand out from the competition
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₹600
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2 hours
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Learn new concepts from industry experts &
gain a foundational understanding of a subject or tool
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₹6474
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3 hours/week for 3 months
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Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
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₹8135 for 6 months
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6 hours/week for 3 months
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How to apply basics of SEO like keyword research, on-page SEO and link building to rank higher in search engines
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None
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2 hours
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an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing
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₹2407
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25 hours
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- SEO Toolkit by Semrush: This course offers a comprehensive exploration of Search Engine Optimization (SEO) best practices. Designed by industry leader Semrush, this program equips you with the knowledge and tools necessary to optimize your website for search engine visibility. Through the curriculum, you’ll gain expertise in keyword research, competitor analysis, on-page optimization, and technical SEO audits.Â
- Digital Marketing by Google: Google’s free digital marketing certification is an excellent starting point for anyone looking to gain essential skills and knowledge in the field of digital marketing. It offers a comprehensive overview of crucial concepts, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics. What makes this certification particularly compelling is its accessibility – it’s entirely free. Upon completion, you’ll not only earn a Google-recognized certification but also gain practical insights and strategies to thrive in today’s digital landscape.
- Inbound Marketing by HubSpot:Â This is a golden ticket to mastering the art of attracting, engaging, and delighting customers. This comprehensive program covers the core principles and strategies of inbound marketing, including content creation, social media promotion, email marketing, and lead generation. Upon completion, you’ll earn a globally recognized certification from HubSpot, showcasing your proficiency in inbound marketing techniques. Whether you’re a marketing professional looking to sharpen your skills or a business owner eager to enhance your online presence, this certification offers immense value.
- Google Analytics Certification:  Want to understand your website better? Google’s FREE Analytics Certification unlocks the secrets of website data. Track performance, make smart decisions, and become a data whiz – all at no cost. Level up your marketing skills and impress employers with this powerful certification.
- Meta Social Media Marketing by Coursera: Led by industry pros from Meta (formerly Facebook and Instagram), this course offers a deep dive into the strategies and tactics that drive social media success. From crafting compelling content to optimizing ad campaigns, you’ll learn from the best in the business and gain practical skills that are directly applicable to real-world scenarios. Whether you’re a social media rookie or seasoned marketer, this certification equips you with the tools and knowledge needed to thrive in today’s dynamic digital landscape.Â
- Marketing Fundamentals-Small Business Marketing Certificate: Udemy’s Marketing Fundamentals-Small Business Marketing Certificate is a game-changer for entrepreneurs and small business owners seeking to level up their marketing game. This comprehensive course dives deep into the world of marketing, offering practical strategies tailored specifically for small businesses. From crafting compelling messaging to leveraging digital channels effectively, you’ll learn the essential skills needed to drive growth and success. Don’t miss this opportunity to learn from the best and watch your small business soar to new heights!
- Branding and Customer Experience: The Branding and Customer Experience course offered by IE Business School on Coursera is a transformative journey into the world of branding and customer-centricity. Designed to equip learners with the essential skills and strategies for building strong brands and delivering exceptional customer experiences, this certification covers a wide range of topics, including brand identity, positioning, storytelling, and customer journey mapping.Â
- Brand and Product Management from IE Business School: This comprehensive program on Coursera delves deep into the intricacies of brand and product management, equipping learners with the knowledge and skills needed to succeed in today’s competitive market landscape. From developing brand strategies to launching and managing products effectively, participants gain invaluable insights from industry experts and real-world case studies. Whether you’re a marketing professional seeking to advance your career or an entrepreneur looking to build a successful brand, this certification provides the tools and expertise to achieve your goals.
- SEO Training Course: This Course by Ahrefs is a game-changer for anyone looking to master search engine optimization (SEO). This comprehensive program offers a deep dive into the world of SEO, covering everything from keyword research to link building and technical SEO. What sets this certification apart is its accessibility – it’s completely free! By earning this certification, you’ll acquire the skills and knowledge needed to boost your website’s visibility, attract more organic traffic, and outrank the competition. Don’t miss out on this opportunity to level up your SEO game with Ahrefs’ free training course!
- An introduction to consumer Neuroscience and Neuromarketing: This Coursera certification offers a fascinating dive into the intersection of neuroscience and marketing. This course explores the subconscious drivers of consumer behavior, providing valuable insights into how the human brain processes information and makes purchasing decisions. From understanding the psychological principles behind consumer choices to leveraging neuroscience techniques for effective marketing strategies, learners gain a deeper understanding of how to influence consumer preferences and emotions. This certification equips marketers with the tools and knowledge to create more impactful campaigns and drive business success through a deeper understanding of consumer psychology.
While an MBA provides a strong foundation in business principles, incorporating specialized marketing certifications can significantly enhance your professional skill set. Therefore, don’t hesitate to embark on this enriching journey.
But hey, before you dash off to conquer the marketing world, let me clue you in on something exciting. Embark is your ultimate MBA companion, offering expert advice, insider tips, and everything you need to succeed. Stay tuned because we’re about to spill the beans on how to secure financial aid for those Coursera courses you’ve been eyeing. Trust me, you won’t want to miss it!
To know more do check-Â
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